Marketing Analytics

Marketing Analytics

Marketing analytics provides marketers with the insights they need to gain superior results. It helps them understand which actions will build more profitable relationships with customers, how to generate better ROI from marketing programs, and how to transform the flood of social media data into successful marketing strategies. Marketing analytics helps marketers in all roles make smarter decisions and improve outcomes.

Social and Text Analytics falls under the broader category of online content analytics. It involves a wide umbrella of online and social technologies under which all online media channels including blogs, forums, websites, social networks, text extraction tools function cohesively to bring out valuable insights.

We have solutions that can rapidly provide you understandings that translate to quick ROI for your business needs.

With our Business Analytics solutions for marketing you can:

  • Gain a 360-degree view of customers for personalized actions at the right time, place and channel.
  • Integrate Social Media insights across all marketing activities to improve relevancy, segmentation accuracy and revenue.
  • Use data-driven decision making to maximize ROI and align business strategies, by enriching your own data with socio-economic, demographics, financial and social media data about customer segments.

Important ways in which Social & Text Analytics can be applied:

  • Brand Monitoring.
  • Customer/ Employee Sentiment Analysis.
  • Competition/ Industry Monitoring.
  • Industry Trends.

 Advanced Analytics Made Easy

Our predictive analytics solution is platform agnostic and hence can be easily integrated into any existing set up with minimum requirements and can also be accessed via cloud on any device. You get the insights of our Data Scientists without expensive resource, systems and equipment investments.

Capture Diverse and Valuable Data Sets

Our predictive solution can ingest raw data from any source be it flat files, spreadsheets, database, structured and unstructured data to have a single consistent view, as opposed to segregated records scattered throughout different businesses units. Data sources may include CRM, Digital History, Campaign Management, and other structured or unstructured data like Notes, Logs, Surveys. We also bring in 3rd party data sets like socio-economic, financial or demographic data for richer insights as needed.

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Visualize on the Go

View your Dashboards on the Cloud or at your desk. If you already have a preferred visualization tool, we can work with that too! We will build the dashboards to suit your needs. All you need to do is use them

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